Overview
Veronicastrum virg. 'Fascination' is a clump forming perennial in the genus Veronicastrum, part of the Plantaginaceae family, with deciduous foliage. Veronicastrum virg. 'Fascination' grows best in full sun and partial shade, and tolerates most soils and any pH. Its UK hardiness is rated H7. Suggested uses include cottage and informal garden and flower borders and beds. It is native to Eastern North America.
About
Veronicastrum virg. 'Fascination' is a named cultivar in the genus Veronicastrum, within the Plantaginaceae. It flowers from July to August. The cultivar name 'Fascination' marks a selected form within Veronicastrum maintained for its consistent traits. When purchasing or labelling, use the full cultivar name to preserve those characteristics.
About the genus
Veronicastrum is a genus of flowering plants in the family Plantaginaceae. In some taxonomy systems, Veronicastrum species have been placed within the genus Veronica. The most commonly cultivated species is Veronicastrum virginicum, which is native to the Eastern parts of North America.
Wikipedia contributors, "Veronicastrum", CC BY-SA 4.0 — Veronicastrum
In the garden
Veronicastrum virg. 'Fascination' is offered as a named selection in the genus Veronicastrum and sits within the Plantaginaceae. With its flowering period in July to August it contributes specifically to mid-summer displays, so gardeners look for it to fill that seasonal window. Nurseries and growers attach cultivar names where a selection shows repeatable features; 'Fascination' identifies such a selection within the Veronicastrum group. Use the July–August flowering as the primary timing cue when planning borders or mixed beds so the plant's main display aligns with other mid-summer interest. When sourcing, always request Veronicastrum virg. 'Fascination' by its full name and retain plant labels after planting. Insisting on the exact cultivar name is the only reliable way to ensure the plant you buy matches the selection named 'Fascination', which matters when comparing stock between suppliers or ordering online.
Growing conditions
Best soil and position for Veronicastrum
- Sunlight
- Full sun, Partial shade
- Soil type
- Chalk, Clay, Loam, Sand
- Soil pH
- Acid, Alkaline, Neutral
- Soil moisture
- Moist but well-drained
- Aspect
- East-facing, South-facing, West-facing
- Exposure
- Sheltered
- UK hardiness
- H7
Plant details
Veronicastrum virg. 'Fascination' size, habit and characteristics
- Plant type
- Perennial
- Habit
- Clump forming
- Foliage
- Deciduous
- Suggested uses
- Cottage and informal garden, Flower borders and beds
- Native to
- Eastern North America
Care notes
Pruning and caring for Veronicastrum virg. 'Fascination'
- Propagation
- Division in spring
- Pest resistance
- Aphids
- Disease resistance
- Leaf spot, Downy mildews, Powdery mildews
Frequently asked questions
Where is the best place to plant Veronicastrum virg. 'Fascination'?
Veronicastrum virg. 'Fascination' prefers full sun and partial shade. It suits sheltered positions.
What soil does Veronicastrum virg. 'Fascination' need?
Veronicastrum virg. 'Fascination' is adaptable and grows happily in most soil types, including chalk, clay, loam and sand. It is happy in soil of any pH. Aim for soil that stays moist but well-drained.
Is Veronicastrum virg. 'Fascination' hardy in the UK?
Veronicastrum virg. 'Fascination' has an RHS hardiness rating of H7, meaning it is fully hardy throughout the UK, tolerating temperatures below -20°C.
How do I propagate Veronicastrum virg. 'Fascination'?
Division in spring.
More in the Veronicastrum genus
- Veronicastrum 'Fascination'
- Veronicastrum virg. 'Adoration'

- Veronicastrum virg. 'Album'

- Veronicastrum virg. 'Diane'Culver's Root

- Veronicastrum virg. 'Lavendelturm'
