Fenn is a modern plant marketplace bringing together specialist British nurseries, plants with provenance, and a calmer way to buy for the garden.
At Fenn, we believe buying plants online should feel closer to visiting a good nursery than sifting through streams of imported plants. The people growing the plants matter, the intention of the plant nursery matters, and the quality of the choice matters. We bring together plants, bulbs, seeds, tools and garden things that have the same love of qualiy in the garden, for plants we try to hero your local nurseries so if you’d like to click or collect or go visit them you can. The aim is not to flatten those nurseries into a single catalogue, but to hero their knowledge and growing worth.
What We Believe In
Plants With Provenance
Every plant on Fenn should come from somewhere and someone. We want customers to know who grew it, why it is worth offering, and what sort of nursery it belongs to.
Specialist Knowledge Matters
A strong nursery does more than fulfil orders. It understands cultivars, seasonality, growing conditions and the subtle differences that make one plant worth choosing over another.
A Better Way to Buy
We want the buying experience to be simpler without becoming generic. Clear navigation, a considered edit and a cleaner checkout should support specialist nurseries, not erase what makes them distinct.
OUR STORY
All About Fenn
Fenn grew out of a simple frustration: some of the best growers in Britain are still hardest to find and shop online unless you already know where to look. Specialist nurseries have deep knowledge, remarkable plant lists and strong points of view. We built Fenn to celebrate and share their plant stories. The marketplace is designed to help people discover nurseries with real expertise, craftsmanship for distinct design in the garden and understand what makes them different, and buy from them with more confidence. It is a retail experience shaped around growers rather than stripped of them. Fenn is founded by Henry Kimber, and is part of Herboo Limited, which Henry set up in covid.. It continues the same wider belief that gardening can be modern, thoughtful and accessible, while shifting the focus toward the nurseries, growers and specialists who make British plant culture worth caring about. We curate the nurseries on the platform, present their ranges through a shared marketplace, and handle the browsing and checkout experience. When you place an order, the nursery that grew or selected the item packs and dispatches it. That means orders can sometimes arrive separately, but it also means plants travel from the people who know them best. It keeps expertise closer to the product and gives nurseries a clearer route to customers without asking them to become generic retailers. If you want to understand the marketplace better, explore the nursery directory, browse the shop, or read through our Help page for delivery, returns and order information. For anything else, email hello@fennplants.com and we will point you in the right direction.
CONTACT