Overview

Primula auricula 'Purple Emperor' (Au/A) is a clump-forming herbaceous perennial in the genus Primula, part of the Primulaceae family, with semi-evergreen foliage. Primula auricula 'Purple Emperor' (Au/A) grows best in full sun and partial shade, and tolerates most soils and any pH. Its UK hardiness is rated H4, H5, H6, H7. Suggested uses include borders, containers, woodland gardens, rock gardens, bedding, wildflower meadows, wildlife gardens, coastal gardens and cottage gardens.

About

Primula auricula 'Purple Emperor' is a clump-forming herbaceous perennial belonging to the Primula genus, known for its basal rosette of simple leaves and upright stems bearing salver-shaped or bell-shaped flowers. This semi-evergreen cultivar thrives in full sun or partial shade with a sheltered aspect, preferring moist but well-drained soils across a range of types and pH levels. Hardy in UK zones H4 to H7, it is suitable for diverse garden settings including borders, containers, and woodland or rock gardens. Establishment requires watering, and propagation can be achieved by seed or root basal cuttings.

Growing conditions

Best soil and position for Primula

Sunlight
Full sun, Partial shade
Soil type
Chalk, Clay, Loam, Sand
Soil pH
Acid, Alkaline, Neutral
Soil moisture
Moist but well-drained
Aspect
South-facing, East-facing, West-facing
Exposure
Sheltered
UK hardiness
H4, H5, H6, H7

Plant details

Primula auricula 'Purple Emperor' (Au/A) size, habit and characteristics

Plant type
Herbaceous Perennial
Habit
Clump-forming
Foliage
Semi-evergreen
Suggested uses
Borders, Containers, Woodland gardens, Rock gardens, Bedding, Wildflower meadows, Wildlife gardens, Coastal gardens, Cottage gardens

Care notes

Pruning and caring for Primula auricula 'Purple Emperor' (Au/A)

Propagation
Seed, Root basal cuttings
Pest resistance
Aphids, Vine weevil, Slugs, Leaf and bud eelworms, Leaf-mining flies, Glasshouse red spider mite
Disease resistance
Leaf spot, Grey moulds

Frequently asked questions

Where is the best place to plant Primula auricula 'Purple Emperor' (Au/A)?

Primula auricula 'Purple Emperor' (Au/A) prefers full sun and partial shade. It suits sheltered positions.

What soil does Primula auricula 'Purple Emperor' (Au/A) need?

Primula auricula 'Purple Emperor' (Au/A) is adaptable and grows happily in most soil types, including chalk, clay, loam and sand. It is happy in soil of any pH. Aim for soil that stays moist but well-drained.

Is Primula auricula 'Purple Emperor' (Au/A) hardy in the UK?

Primula auricula 'Purple Emperor' (Au/A) has an RHS hardiness rating of H4, meaning it is hardy through an average UK winter, tolerating -10 to -5°C.

How do I propagate Primula auricula 'Purple Emperor' (Au/A)?

Seed, Root basal cuttings.

More in the Primula genus

Browse all Primula