Overview
Echinacea purpurea 'PowWowWild Berry' is a clump-forming perennial in the genus Echinacea, part of the Asteraceae family, with deciduous foliage. It typically grows around 1.2 m tall and 0.5 m wide. Echinacea purpurea 'PowWowWild Berry' grows best in full sun, and tolerates sandy and loamy soils and any pH. Its UK hardiness is rated H7. Suggested uses include borders, cut flowers and pollinator garden. It is native to Illinois, Tennessee, Alabama, Connecticut, Louisiana, Maryland, Ohio and Virginia.
About
Echinacea purpurea, the eastern purple coneflower, purple coneflower, hedgehog coneflower, or Echinacea, is a North American species of flowering plant in the family Asteraceae. It is native to parts of eastern North America and present to some extent in the wild in much of the eastern, southeastern and midwestern United States, as well as in the Canadian Province of Ontario.
Wikipedia contributors, CC BY-SA 4.0 — Echinacea purpurea
About the genus
Echinacea is a genus of herbaceous flowering plants in the daisy family. It has ten species, which are commonly called coneflowers. They are native only in eastern and central North America, where they grow in wet to dry prairies and open wooded areas.
Wikipedia contributors, "Echinacea", CC BY-SA 4.0 — Echinacea
Growing conditions
Best soil and position for Echinacea
- Sunlight
- Full sun
- Soil type
- Sandy, Loamy
- Soil pH
- Acid, Alkaline, Neutral
- Soil moisture
- Well-drained, Moist but well-drained
- Aspect
- East-facing, South-facing, West-facing
- Exposure
- Exposed, Sheltered
- UK hardiness
- H7
Plant details
Echinacea purpurea 'PowWowWild Berry' size, habit and characteristics
- Plant type
- Perennial
- Habit
- Clump-forming
- Foliage
- Deciduous
- Height
- 1.2 m
- Spread
- 0.5 m
- Suggested uses
- Borders, Cut flowers, Pollinator garden
- Native to
- Illinois, Tennessee, Alabama, Connecticut, Louisiana, Maryland, Ohio, Virginia
Care notes
Pruning and caring for Echinacea purpurea 'PowWowWild Berry'
- Cultivation
- Prefers full sun and well-drained soil; drought tolerant once established; deadhead to prolong blooming
- Pruning
- Remove spent flowers to encourage reblooming; cut back in late fall or early spring
- Propagation
- Seed, Division
- Pest resistance
- Generally pest-free
- Disease resistance
- Generally disease-free
Frequently asked questions
How do I grow Echinacea purpurea 'PowWowWild Berry'?
Prefers full sun and well-drained soil; drought tolerant once established; deadhead to prolong blooming.
Where is the best place to plant Echinacea purpurea 'PowWowWild Berry'?
Echinacea purpurea 'PowWowWild Berry' prefers full sun. It suits exposed and sheltered positions.
What soil does Echinacea purpurea 'PowWowWild Berry' need?
Echinacea purpurea 'PowWowWild Berry' grows best in sandy and loamy soil. It is happy in soil of any pH. Aim for soil that stays well-drained to moist but well-drained.
How do I prune Echinacea purpurea 'PowWowWild Berry'?
Remove spent flowers to encourage reblooming; cut back in late fall or early spring.
How big does Echinacea purpurea 'PowWowWild Berry' grow?
Echinacea purpurea 'PowWowWild Berry' reaches a height of 1.2 m and a spread of 0.5 m.
Is Echinacea purpurea 'PowWowWild Berry' hardy in the UK?
Echinacea purpurea 'PowWowWild Berry' has an RHS hardiness rating of H7, meaning it is fully hardy throughout the UK, tolerating temperatures below -20°C.
How do I propagate Echinacea purpurea 'PowWowWild Berry'?
Seed, Division.
From the Fenn Plants journal
- Notes on DaffodilsWhen to plant daffodil bulbs in the UK, how deep, how to naturalise them in grass, why daffodils stop flowering (“blindness”), and why you should never mix cut daffodils with other flowers.
- Keeping Your NerveHow to garden through a heatwave — the best time to water, why deep soaks beat daily sprinkles, caring for pots and vulnerable plants, and why you can let the lawn go brown.
- Made to LastHow to clean, store and protect garden pots and planters — the frost-proof vs frost-resistant difference, winter care for terracotta and ceramic, and how to reuse a broken pot.
More in the Echinacea genus
- Echinacea 'Bright Star'Coneflower

- Echinacea 'White Swan'Coneflower

- Echinacea angustifolianarrow-leaved purple cone flower

- Echinacea pallida 'Hula Dancer'Pale Purple Coneflower

- Echinacea purp. 'Green Jewel'

- Echinacea purp. 'Magnus Superior'Coneflower

- Echinacea purp. 'Magnus'Coneflower

- Echinacea purp. 'Primadonna Deep Pink'Coneflower
