Overview
Argyranthemum 'Itala'PBR is a bushy bedding in the genus Argyranthemum, part of the Asteraceae family, with green, grey, silver foliage. Argyranthemum 'Itala'PBR grows best in full sun, and tolerates most soils and any pH. Its UK hardiness is rated H2. Suggested uses include city and courtyard gardens, coastal, patio and container plants, mediterranean climate plants, wall side borders and flower borders and beds.
About
Argyranthemum 'Itala'PBR is a bushy cultivar of the Argyranthemum genus, which comprises evergreen perennials or sub-shrubs with a woody base and daisy-like flower heads. This bedding plant thrives in full sun and prefers a sheltered position with fertile, well-drained soil that can be chalk, clay, loam, or sand, across a range of pH levels. It is suitable for use in city and courtyard gardens, coastal areas, patios, containers, and flower borders. The plant is hardy to UK zone H2 and is best propagated by root softwood or semi-hardwood cuttings.
Growing conditions
Best soil and position for Argyranthemum
- Sunlight
- Full sun
- Soil type
- Chalk, Clay, Loam, Sand
- Soil pH
- Acid, Alkaline, Neutral
- Soil moisture
- Moist but well-drained
- Aspect
- South-facing, East-facing
- Exposure
- Sheltered
- UK hardiness
- H2
Plant details
Argyranthemum 'Itala'PBR size, habit and characteristics
- Plant type
- Bedding
- Habit
- Bushy
- Foliage
- Green, Grey, Silver
- Suggested uses
- City and courtyard gardens, Coastal, Patio and container plants, Mediterranean climate plants, Wall side borders, Flower borders and beds
Care notes
Pruning and caring for Argyranthemum 'Itala'PBR
- Propagation
- Root softwood cuttings in spring, Semi-hardwood cuttings of non-flowering shoots at other times
- Pest resistance
- Leaf miners may be a problem
- Disease resistance
- Crown gall is an occasional problem
Frequently asked questions
Where is the best place to plant Argyranthemum 'Itala'PBR?
Argyranthemum 'Itala'PBR prefers full sun. It suits sheltered positions.
What soil does Argyranthemum 'Itala'PBR need?
Argyranthemum 'Itala'PBR is adaptable and grows happily in most soil types, including chalk, clay, loam and sand. It is happy in soil of any pH. Aim for soil that stays moist but well-drained.
Is Argyranthemum 'Itala'PBR hardy in the UK?
Argyranthemum 'Itala'PBR has an RHS hardiness rating of H2, meaning it is tender, tolerating 1–5°C, and needs frost-free protection over winter.
How do I propagate Argyranthemum 'Itala'PBR?
Root softwood cuttings in spring, Semi-hardwood cuttings of non-flowering shoots at other times.
More in the Argyranthemum genus
- Argyranthemummarguerite
- Argyranthemum gracile

- Argyranthemum 'Dana'
- Argyranthemum 'Millennium Star'
- Argyranthemum 'Pink Dahlia'
- Argyranthemum Cymbals Dark Pink (Percussion Series)
- Argyranthemum Galaxy Orchid ('Supacrest')
- Argyranthemum Lemon Pastel ('Dargy31') (Angelic Series)