About

Helenium autumnale 'Rubrum' is a red-flowered cultivar of the autumnal sneezeweed, producing the characteristic daisy-like flowerheads of the genus in rich red tones over a long summer to autumn season. A bold and rewarding perennial for a sunny border.

About the genus

Helenium, the sneezeweed, are upright, clump-forming annuals, biennials and perennials with simple leaves and showy, daisy-like flowerheads in yellow, orange, red or bicoloured combinations borne over a long summer to autumn period. Excellent border perennials attracting bees and butterflies.

Plant details

Suggested usesBedding, containers, hanging baskets.

Care notes

CultivationPlant out after last frost in fertile, well-drained soil.
PruningDeadhead regularly to prolong flowering.
PropagationGrow from seed sown in spring.
Pest resistanceGenerally pest-free. Monitor for common garden pests.
Disease resistanceGenerally disease-resistant. Ensure good air circulation.